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December 20, 2014

10 Tips for Producing a Comprehensive Video Campaign

When starting a business, there are many things one needs to consider. Out of all of these decisions is the need to have a clear action plan for when the work starts to come in. With this in mind, we recently wrapped production on a project with Tourism Saskatoon and wanted to break down the process as a case study. For this project, our goal was to create a serialized storytelling campaign by structuring and connecting content through similar themes and storylines but do so through unique production styles. To help shed light on our process, I have put together a list of ten tips for producing a comprehensive video campaign.

Get To Know Your Client: Brand [...]
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December 18, 2014

Celebrity Endorsements: Balancing Crew, Cast and Client Needs in a Corporate World

Earlier this summer, Cinescapes Collective was hired by Tourism Saskatoon to produce a video series featuring some of Saskatoon’s local and international talents as they talk about why they love Saskatoon so much. One of the people we featured in the series was Kim Coates, star of the show, “Son’s of Anarchy”. We felt his was the perfect advocate for the city. For the short film, we wanted to not only talk about why he loves Saskatoon but also find out about his journey as an actor. What we want to do with this post is give you insight into how the project went down and talk about what we learned through the process of working with talent. Our three main topics include:

Working [...]
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November 3, 2014

Driving with Passion – A Short film Project Featuring Kim Coates

Passion plays an integral role in the projects that I choose to take on. It is something that has been driving my career since I started my journey as a filmmaker. Now, to be clear, these choices are still affecting how much money I make. I know however, that as I keep pushing to work on projects that I want to work on, I am in turn, creating the dream job for myself. Working with Kim Coates truly reaffirmed that the decisions I am making will eventually get to a point where I am making the money that I want to be making on the work I produce.

Choosing what pays versus what makes you happy

If I was to go the corporate route and focus on quantity verses quality and produce [...]

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July 15, 2014

Every Moment Counts – A Short Film Shot on the New Nikon D810

Earlier this year, NPS Canada contacted me to shoot a short film utilizing a new camera they had coming out. What I wanted to do with the project was find a way to showcase the capabilities of the camera while also telling a story. For this project, I chose to produce a full campaign that included a short documentary, behind the scenes film as well as a photo series.

Project Breakdown

Every Moment Counts is a short that follows the journey of a cod fisherman who, after being enthralled in the industry for years, is considering putting away his gear for the last time. The film will follow this characters journey of passion and drive through his many years living and breathing [...]

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