The Time is Now

In "The Time is Now," four creatives immerse themselves in diverse settings—a coffee roastery, the great outdoors, urban streets, and serene forests with lakes—all while seizing the moment with the Nikon Zf camera. Each vignette showcases their unique perspectives and passions, highlighting the camera's versatility and power to capture life's fleeting beauty. Cast into a world of exploration, viewers are reminded that the time is now to explore the world through a fresh set of eyes, embracing every opportunity to see the world anew and create unforgettable moments.

Client: Nikon Canada

Role: Director / DP / Editor